Print Drives both Online and Off-line Sales

PRINT CONTINUES TO BE THE WORKHORSE OF MARKETING AND BRAND IDENTIFICATION EMOTIONAL FOOTPRINT — physical media, such as direct mail, “leaves a deeper footprint in the brain” and produces “more brain responses connected with internal feelings, suggesting greater “internalization” of the ads.”1 PRINT GETS READ – 78% of households either read or scan advertising mail sent to their household. 2 KEY…